Custom website design services in Concord, CA, will help your website grow. SEO professionals recommend a mix of different types of keywords to help you rank in the search engines. There are many types. Here are four important keywords for rapid growth.
Long-Tail Keywords
Long-tail keywords are low-competition words with only a few searches each month. They won’t bring thousands of visitors, but it’s easy to rank on the first page. That means a higher percentage of people searching for them will see your website first. These keywords:
- Contain more than three words
- Have a lower monthly search volume
- Are less competitive
Short-Tail Keywords
These are high-competition and high-volume keywords. Many people search for these each month. Newer websites are unlikely to rank in the top ten. These keywords:
- Are less than three words
- Have a higher search volume
- Are competitive
Trendy (Short-Term) Keywords
Trendy keywords rapidly fluctuate and bring many readers in a short period. These keywords:
- Increase search traffic temporarily
- Fluctuate wildly
- Are relevant for a limited time
Trendy keyword topics include:
- Holiday’s
- Memes and challenges
- Current events
Evergreen (Long-Term) Keywords
These are timeless and provide consistent readers. Evergreen keywords:
- Have minimal search volume fluctuations
- Are always relevant
- Provide consistent readers and viewers
Evergreen keyword topics include:
- Facts and information that never changes
- Questions and answers
- Instructions
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